In an award-winning TV career spanning more than 30 years, documentarian and broadcaster Louis Theroux has travelled the world to meet colourful characters with conflicting worldviews. In this new film directed by Adrian Choa, he encounters a network of influencers and content creators who are gaining huge numbers of online followers by opposing feminism and reshaping young men's ideas about masculinity. Louis travels to Miami, New York and Marbella to spend time with prominent figures in the manosphere including Harrison Sullivan (aka HS Tikky Tokky), Myron Gaines, Nicolas Kenn De Balinthazy (aka Sneako), Justin Waller and Ed Matthews. These proponents of a resurgent global men's rights movement teach Louis their language, including colourful terms such as 'red-pilling', and explain their different interpretations of traditional gender roles and values.